SquareRoot · LinkedIn Outreach, Reimagined

Your Operating System for High-Value Conversations

We build LinkedIn outreach systems that create real conversations with the people who actually move your business forward.

Campaign live
Live Outreach Campaign
Active
CEO In sequence → MD In sequence → VP Corp Dev ✓ Replied Family Office ✓ Replied YOUR FIRM CFO · Reached
Warm reply
In outreach
Message sent
18%
Connections accepted
12%
Reply rate
9
Meetings / mo
4 warm leads this week
M&A Advisory Investment Banking Commercial Insurance Commercial Real Estate Private Equity Secondaries Independent Consultants M&A Advisory Investment Banking Commercial Insurance Commercial Real Estate Private Equity Secondaries Independent Consultants
The Problem

Most outreach is noise.
Yours doesn't have to be.

Hundreds of generic messages sent with zero personalisation
Wasted hours chasing leads that were never properly qualified
No consistent system. Results that depend on luck, not process
The SquareRoot Difference

Outreach that earns trust before it asks for time.

Every message we write is crafted around your voice, your vertical, and your ideal client. The result? Conversations that feel like warm introductions. Because they are.

Explore our approach
Our Services

Four pillars.
One unified system.

ICP Target DATA Build list MSG Sequences EXEC Go live WARM Lead ✓ Pillar 1 Pillar 2 Pillar 3 Pillar 4 Outcome
01

ICP Definition & Targeting

We identify and refine your ideal prospects with precision: job titles, industries, company size, geography, funding stage, and buying triggers. The more specific the targeting, the better the leads.

02

Data Collection & List Creation

High-relevance lead lists built via Sales Navigator, manual research, or your existing CRM data. 85 to 90 percent relevance on every list. Minimal noise, maximum signal.

03

Messaging & Campaign Strategy

All messaging is custom-written, never templated. We match your tone, craft personalised sequences across 5 touchpoints, and get your approval before a single message is sent.

04

Outreach Execution & Delivery

We manage the entire outbound process end-to-end. Warm leads are flagged in real-time via WhatsApp. You focus on the conversation. We handle everything else.

Industries We Serve

Built for the verticals where
relationships drive revenue.

Each sector we serve requires a different voice, a different hook, and a different kind of conversation. We speak all six fluently.

M&A
Advisory
8–12 / mo
Investment
Banking
10–16 / mo
Commercial
Insurance
6–10 / mo
Commercial
Real Estate
500+ / mo
PE
Secondaries
8–14 / mo
Independent
Consultants
4–8 / mo
How It Works

A system built to
compound over time.

Every phase generates better results the longer we work together. The momentum builds from onboarding all the way through to scale.

Campaign Dashboard
Results compound every week
Live
Warm meetings — by week
Wk1
Wk2
Wk3
Wk4
Wk5
Wk6
8–12
meetings / mo
600+
prospects / mo
~30d
first reply
3 warm leads today
01

ICP Form & Onboarding

We start deep: job titles, industries, geographies, pain points, and buying triggers. You complete a detailed onboarding form and we build your targeting strategy from there.

Week 1Sales NavigatorICP Workshop
02

List Building & Data Collection

We curate a tight, high-relevance prospect list using Sales Navigator, manual research, or your existing CRM data. Quality over volume at every step.

Week 1–2~600 prospects/mo85–90% relevance
03

Messaging Strategy & Approval

We write your full outreach sequence: one connection request plus four thoughtful follow-ups, custom to your voice and approved by you before anything goes out.

Week 2Custom-writtenClient-approved
04

Outreach Execution & Monitoring

We manage everything end-to-end. About 600 new targets per month, spaced thoughtfully to avoid spam patterns and monitored daily for replies and engagement.

Ongoing~30 req/dayDaily monitoring
05

Warm Leads & Continuous Optimisation

Warm leads are flagged instantly via WhatsApp. Weekly reports, a shared live tracker, and rapid message adjustments keep results compounding upward.

Week 3+WhatsApp alertsWeekly reports
Typical Timeline
~2 hrs
Your time to complete onboarding
We handle the rest
Week 1
Onboarding
ICP defined, Sales Navigator targeting set, messaging strategy begins.
Day 10
First outreach messages live
600+ targets / mo
Week 2
Campaign Launch
Outreach goes live. First connection requests sent to your ideal prospects.
Week 3–5
First warm replies appear
WhatsApp alerts on
Weeks 3–5
First Conversations
Replies start coming in. Warm leads flagged. First meetings begin to appear.
↑ Rates
Accept & reply rates improving
Data-driven
Week 6–12
Optimisation
Messaging refined based on data. Acceptance and response rates improve.
8–12
warm meetings per month
Full momentum
Month 4+
Scale
Higher volume, deeper targeting, expansion into new verticals or geographies.
By the Numbers

Results you can expect
in a typical month.

0+
New prospects targeted per month
0%
Average connection acceptance rate
0%
Response rate from connected leads
0+
Warm conversations booked monthly

Ready to build a predictable
outbound pipeline?

Join the businesses already working with SquareRoot to turn LinkedIn into their most reliable source of new conversations.

Start the Conversation
Why SquareRoot

Not a service.
An engine.

Every campaign is a living system that learns, adapts, and compounds results over time.

Human-Centred by Design

Every touchpoint is intentional, personalised, and value-driven. We build real relationships, not just pipeline.

Minimal Lift Required from You

Once onboarding is done, your only focus is reviewing warm leads and having great conversations.

Full Transparency & Reporting

Weekly reports, a shared live tracker, and immediate alerts whenever something needs attention.

Continuous Optimisation

If results dip, we re-strategise and rewrite fast. No waiting, no excuses. Just rapid iteration.

Multichannel Capability

LinkedIn-first, but we also offer cold email outreach as an add-on for a full multichannel approach.

How We Compare
SquareRoot Us
Quality
Speed
Your effort
Low
DIY Outreach
Quality
Speed
Your effort
Very High
In-house SDR
Quality
Speed
Your effort
Medium
Big Agency
Quality
Speed
Your effort
Low
Client Stories

Trusted by people who
value real relationships.

Mo has been a valuable extension of our outreach efforts. He approaches relationship-building with structure, consistency, and a thoughtful understanding of the space. He helped us open conversations that would otherwise have stalled, with professionalism and discretion.

LL
Laurence Levi
Venture Capital · Client

I could not believe what Mohit could do in such a small amount of time. He helped me close over $25,000 worth of clients in 90 days. If you are looking for someone who can help with LinkedIn outreach, do yourself a favour and hire this guy.

NY
Nate Yeske
Spiritual Development Coach · Client

Mo is smart, dedicated, hard working and effective. He remained committed to honing the approach long after our initial engagement. We are now generating highly qualified leads, pulling through more than any channel I have tested thus far.

CJ
Cari Jacobs-Crovetto
Certified ICF, PCC Coach · Client

Mohit is an organized and tenacious marketing and sales professional that gets results, all while being a delight to work with. He has an excellent eye for untapped opportunities and never accepted lackluster results.

MC
Maria Constantine
GTM @ Tapistro · Manager

Mohit has been a great partner in helping me stay authentic on LinkedIn. He really understands my voice and tone, and he's been instrumental in connecting me with the right audience in a thoughtful, strategic way.

RB
Rebecca Babcock
Founder · The Babcock Method · Client

What truly sets Mohit apart is his consistency and reliability. He shows up every time, on schedule, fully prepared, and ready to collaborate. He doesn't just complete tasks. He contributes meaningfully to our mission and momentum.

LV
Larnell Vickers
Lead Generation Programs · Client

I hired Mo to help me book more meetings and get more conversations going in my business, and he delivered. He's eager, trustworthy, and hard-working. An absolute pleasure to work with.

AS
Andy Storch
Keynote Speaker & 2x Author · Client

Mo has been a valuable extension of our outreach efforts. He approaches relationship-building with structure, consistency, and a thoughtful understanding of the space. He helped us open conversations that would otherwise have stalled, with professionalism and discretion.

LL
Laurence Levi
Venture Capital · Client

I could not believe what Mohit could do in such a small amount of time. He helped me close over $25,000 worth of clients in 90 days. If you are looking for someone who can help with LinkedIn outreach, do yourself a favour and hire this guy.

NY
Nate Yeske
Spiritual Development Coach · Client

Mo is smart, dedicated, hard working and effective. He remained committed to honing the approach long after our initial engagement. We are now generating highly qualified leads, pulling through more than any channel I have tested thus far.

CJ
Cari Jacobs-Crovetto
Certified ICF, PCC Coach · Client

Mohit is an organized and tenacious marketing and sales professional that gets results, all while being a delight to work with. He has an excellent eye for untapped opportunities and never accepted lackluster results.

MC
Maria Constantine
GTM @ Tapistro · Manager

Mohit has been a great partner in helping me stay authentic on LinkedIn. He really understands my voice and tone, and he's been instrumental in connecting me with the right audience in a thoughtful, strategic way.

RB
Rebecca Babcock
Founder · The Babcock Method · Client

What truly sets Mohit apart is his consistency and reliability. He shows up every time, on schedule, fully prepared, and ready to collaborate. He doesn't just complete tasks. He contributes meaningfully to our mission and momentum.

LV
Larnell Vickers
Lead Generation Programs · Client

I hired Mo to help me book more meetings and get more conversations going in my business, and he delivered. He's eager, trustworthy, and hard-working. An absolute pleasure to work with.

AS
Andy Storch
Keynote Speaker & 2x Author · Client
FAQ

Questions, answered.

How soon will I see results?

Most clients see warm responses within 3–5 weeks of launch. Meetings typically start booking in weeks 4–6 as conversations warm up.

What if results are below expectations?

We adjust messaging, refine targeting, and test new angles quickly. If acceptance or response rates fall below benchmarks, we fix it within the first two to three weeks. No waiting around.

What if I don't know my ICP yet?

We help you define it through our onboarding process. You don't need a crystal-clear ICP before we start. Clarity emerges along the way.

How involved do I need to be?

Very low. Onboarding takes roughly 2–3 hours of your time. After that, you'll spend 20–30 minutes per week reviewing the live tracker and responding to warm conversations. We handle everything else: targeting, copywriting, execution, monitoring, and reporting.

Do you work with multiple clients in the same space?

Yes, though we always maintain exclusivity in messaging strategy and targeting to avoid conflicts. Your outreach voice and approach remain uniquely yours.

Can you scale beyond 600 prospects a month?

Absolutely. Once early campaigns validate the ICP and messaging, we scale volume significantly and expand into new verticals and geographies.

Let's Talk Strategy

Schedule your outbound strategy session.

In 30 minutes we'll map your ideal targets, identify the highest-leverage outreach angles, and show you exactly what a SquareRoot campaign would look like for your business.

WhatsApp support included
30 minutes · no obligation
Free · No obligation · 30 minutes

Your outbound strategy
session.

We'll dig into your target market, current positioning, and the specific opportunities where systematic outreach can move the needle fastest. You leave with a concrete picture of what your outbound engine looks like — and whether we're the right team to build it.

ICP definition and target universe mapping
Messaging angles and sequencing approach
Realistic pipeline projections for your vertical
A clear next step — with or without us
Book a Strategy Session